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Monkey Shoulder

Statistics

Created: 11/14/08

Last Edited: 11/16/08

Appreciations: 21

Comments: 2

Project Info

Owners

Jonathan Williams

Tags

Monkey Shoulder, triple malt, Glenfiddich, William Grant & Sons, Kininvie, Balvenie, Dufftown, single malt, cooper, barrels, vanilla, smooth

Attribution Non-commercial
No Derivatives

Fields: Illustration, Branding, Marketing

From: Jonathan Williams's Portfolio

Monkey Shoulder is a triple malt Scotch whisky aimed at a new generation of drinkers - rebranding a classic for 20/30 somethings without losing its sense of heritage. These are two of a series of characters commissioned by William Grant & Sons to help build a new identity, challenging more traditional perceptions of the whisky drinker.

Monkey Shoulder is a triple malt with a smooth rich flavour, making it an ideal whisky for mixing. Read reviews from the UK's top bar-tenders at the Monkey Shoulder website and try the taste for yourself. William Grant & Sons commissioned this artwork to promote a series of events celebrating the changing face of whisky cocktails.

The smooth vanilla notes of Monkey Shoulder come from the oak barrels in which it is stored. Bourbon casks are shipped over from the US and repaired on-site at William Grant's cooperage. In this illustration I've tried to capture the hot hard reality of a physically demanding and highly skilled process.

Monkey Shoulder is a vatting of three single malts distilled by William Grant & Sons: Balvenie, Glenfiddich and Kininvie. 'Triple malt' because it blends three malts without using any grain, placing it somewhere between blended and single malt whisky. William Grant & Sons comissioned this artwork to illustrate Monkey Shoulder's triple parentage.