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Bēhance


  • Mmmmm
    Client: F&N
    Year: 2007
    Type: Microsite

    Agency: BBDO / Proximity Singapore
    My Role: Art Direction, Photography, Illustration, and Design


    Rationale:
    Continuing from the ATL campaign done for F&N, we were tasked to create a microsite as a project to introduce beverage projects for the Singapore market in an non-brochure-type of way. We wanted to make this place where the "Mmmmm"'s come from (based on the TVC).

    Apologies for the copywriting on this project - it is really atrocious.