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Mitsubishi
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Created: 09/16/08
Last Edited: 05/19/09
Views: 136
Appreciations: 2
Comments: 0
Mitsubishi Interactive
In 2005, Mitsubishi Motors was faced with many challenges including declining sales, falling brand favorability and increased competitive pressure. They needed a new campaign to launch the re-designed Eclipse and capture qualified leads they could talk to through the launch and ultimately drive them in to a dealership. The online campaign had an additional goal to create an interactive experience with the consumer and engage them so additional time was spent with the brand, beyond viewing a print ad, 60-second television spot or online ad unit. The work is fun and visual to get consumer to simply “Go”.
In 2005, Mitsubishi Motors was faced with many challenges including declining sales, falling brand favorability and increased competitive pressure. They needed a new campaign to launch the re-designed Eclipse and capture qualified leads they could talk to through the launch and ultimately drive them in to a dealership. The online campaign had an additional goal to create an interactive experience with the consumer and engage them so additional time was spent with the brand, beyond viewing a print ad, 60-second television spot or online ad unit. The work is fun and visual to get consumer to simply “Go”.
Site Re-Design
Site Re-Design
Site Re-Design
Online Advertising
Online Advertising
Interactive screensaver
Mobil advertising
Interactive dealer magazine
Tier 2 email/landing page
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