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McCraw's Confections

Statistics

Created: 10/22/07

Last Edited: 07/20/09

Appreciations: 105

Comments: 15

Project Info

Owners

Craig Skinner

Tags

packaging, candy, texas, taffy, confections

Attribution Non-commercial

Project featured on 10/23/07

Fields: Graphic Design

From: Craig Skinner's Portfolio

Branding

With a need to update their brand while not alienating their small town Texas roots, we looked for a simple, playful approach to re-imagining the brand.

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Comments

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Karen Kurycki, 03-23-08

very nice!

teresa , 02-18-08

i'm hungry..

these are amazing.

Marianna Rossi, 01-19-08

very niceee typography. thumbs up

Mat Mejia, 12-05-07

nice

matt scobey, 11-15-07

all around niceness.

Ryan Feerer, 10-27-07

absolutely beautiful. wonderful type. job well done!

Craig Skinner, 10-26-07

Thanks.

McCrawsConfections.COM is the next project in line—complete redesign.

Jonathan Moore, 10-26-07

Just wanted to add... this work definitely improved their brand compared to their previous package design:
http://www.countrystorecandy.com/

Jonathan Moore, 10-26-07

Great work. It's amazing how solid package design and branding can take a traditional confection position it as a premium product. I'd certainly buy it.

David Löwe, 10-25-07

Hi craig,
thanks for your comment on the »echtzeit magazine«. I love this here very much. I love this »a bit old fashioned« style. great! this xto-thing also looks pretty cool. nice colors and reduced graphics.

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