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Mariloff Diamonds Site Design
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Created: 06/04/08
Last Edited: 09/16/08
Views: 120
Appreciations: 1
Comments: 1
Mariloff Diamonds
The challenge was to take the Mariloff brand from a regional diamond and jewelry retailer to a nationally known brand and the heart of the strategy was the to create a world-class e-commerce site that needed to be designed and created from the ground up to accommodate the needs of the project. Work on the visual designs began in conjunction with the user experience design because of the complexity of the site and the fact that the the goal was to create a site that was high functional and informational but those aspects were presented in a way that didn't feel too cold or cluttered. The design of nearly 200 pages took 6 months to perfect the pages templates and create an overarching brand image that could then be tailored to appeal to all of the different user personas. In addition to the consumer site there was also an entire private area of the site that was built so it could be customized for Mariloff's other business segment where they would sell directly to employees of large corporations at an even larger discount.
The challenge was to take the Mariloff brand from a regional diamond and jewelry retailer to a nationally known brand and the heart of the strategy was the to create a world-class e-commerce site that needed to be designed and created from the ground up to accommodate the needs of the project. Work on the visual designs began in conjunction with the user experience design because of the complexity of the site and the fact that the the goal was to create a site that was high functional and informational but those aspects were presented in a way that didn't feel too cold or cluttered. The design of nearly 200 pages took 6 months to perfect the pages templates and create an overarching brand image that could then be tailored to appeal to all of the different user personas. In addition to the consumer site there was also an entire private area of the site that was built so it could be customized for Mariloff's other business segment where they would sell directly to employees of large corporations at an even larger discount.
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