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MUSICA Corporate Identity
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Created: 03/28/09
Last Edited: 03/28/09
Views: 5394
Appreciations: 330
Comments: 68
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Designers: Brandt Botes, Alex Hayn, Joanne Thomas; Copywriter: Alex van Tonder; Creative Director: Joanne Thomas; Ilustrators: Masters & Savant, Roger Paulse, Martin Ansin, Willeen le Roux, Doug Powell, AM I Collective, Ian Lusted, Gabriel Metcalfe; Agency: The Jupiter Drawing Room (Cape Town); 2008
Project featured on 4/19/09
From: Brandt Botes's Portfolio
MUSICA
CORPORATE IDENTITY
CORPORATE IDENTITY
Musica is the largest music retail group in South Africa. The brief was to create a new visual identity that would live with their new positioning of ‘A World Awaits’ and work across all media platforms.
Our key objective was to develop a unique look that would not detract from the brightly coloured stock on display in the Musica stores. Using illustrators, we created a black and white visual language to depict the wonderful world of Musica. This visual style was then implemented across all media channels.
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