We recently undertook the complete branding & proWe recently undertook the complete branding & production of MTV International’s music initiative, MTV Push.Working with MTV Network International’s World Design Studio (WDS) in Milan; the central theme of ‘Pin Art’ was developed based around the premise that emergent stars of music are a force of nature – in their drive and sheer talent, leaving an indelible cultural impression. “Pin Art” serves as a conceptual bridge between the execution and the property’s title.
“MTV World Design Studio’s collaboration with Nick Scott Studio has resulted in a sharp, strong identity which will perfectly reflect Push, both on & off-air, We’re really excited about rolling out this new package across our international network of MTV channels and and giving our audiences the visually impactful offering they expect.”
MTV’s Roberto Bagatti
Client: MTV Networks International / MTV WDS, Milan
Creative Direction: Studio Hansa/ MTV WDS Milan
Creative Team - MTV
Creative Director: Roberto Bagatti
Associate Creative Director: Anna Caregnato
Art Director: Carlos Carrasco
Creative Team - Studio Hansa
Creative Director: Nick Scott
Art Direction/Design: Nick Scott
Film Direction: Nick Scott
Musician/composer: Si Begg (Promo edit track ‘I do not dream’ © Si Begg)
“MTV World Design Studio’s collaboration with Nick Scott Studio has resulted in a sharp, strong identity which will perfectly reflect Push, both on & off-air, We’re really excited about rolling out this new package across our international network of MTV channels and and giving our audiences the visually impactful offering they expect.”
MTV’s Roberto Bagatti
Client: MTV Networks International / MTV WDS, Milan
Creative Direction: Studio Hansa/ MTV WDS Milan
Creative Team - MTV
Creative Director: Roberto Bagatti
Associate Creative Director: Anna Caregnato
Art Director: Carlos Carrasco
Creative Team - Studio Hansa
Creative Director: Nick Scott
Art Direction/Design: Nick Scott
Film Direction: Nick Scott
Musician/composer: Si Begg (Promo edit track ‘I do not dream’ © Si Begg)
