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MTN Cyprus BTL pitch
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Created: 10/23/09
Last Edited: 10/24/09
Views: 59
Appreciations: 4
Comments: 1
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MTN Cyprus BTL pitch | October 2009
Three ideas for a below the line pitch for MTN Cyprus, in collaboration with BOLD Ogilvy, Greece. MTN is a global full telecommunications server.
Pandora Ogilvy, Cyprus
Creative Director: Nikos Zosos
Art Director: Nasia Demetriou
Designer: Anastasia Gerali
Planner: George Georgiou
Copywriter: Marilena Patata
Three ideas for a below the line pitch for MTN Cyprus, in collaboration with BOLD Ogilvy, Greece. MTN is a global full telecommunications server.
Creative Director: Nikos Zosos
Art Director: Nasia Demetriou
Designer: Anastasia Gerali
Planner: George Georgiou
Copywriter: Marilena Patata
___________________________________________________________________________
ROUTE 1: Everywhere you go..
ROUTE 1: Everywhere you go..
Viral lanch of the campaign.
___________________________________________________________________________
ROUTE 2: Life has your way..
Life has your way.
Express yourself!
Life has your way.
Off you go!
Life has your way.
Improvise!
Life has your way.
Express yourself!
Interactive window display.
Pop up photo boots for 2.
Life has your way.
Express yourself!
___________________________________________________________________________
ROUTE 3: Start something new.
Start with a gesture.
Start with a kiss.
Start with a funny face.
Start with a (smile).
Right: Staff name card 'Ask me with a (smile). George Cristou'
Left: Price card 'Buy with a (smile).
Push with a (smile) - Pull with a (smile).
Start with a (smile) on Monday, Tuesday. Wednesday, etc.
Peel off stickers for everyday of the week.
Start your day with a (smile).
Move with a (smile).
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