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Fields:  Advertising, Copywriting
LONG'S TABLE-TOPPERS These table-toppers, designed in the iconic shapes and colors of popular condiment brands, would be placed in cafés of natural or upscale food markets as point-of-sale advertisements. Back of Jar: Long's Horseradish is the freshest thing you can buy in a jar. It is 100% pure, free from additives and preservatives, and contains no salt or sugar. At Long's, we believe that horseradish should be as fresh as anything you'd put it on. Front of Pickles: After soaking in preservatives, you'd expect a few less wrinkles. Front of Ketchup: If tomatoes go bad, why is ketchup forever? Front of Mayo: "Calories from fat" just adds insult to injury. Front of BBQ: Best if used for: staining the deck.

LONG'S TABLE-TOPPERS
These table-toppers, designed in the iconic shapes and colors of popular condiment brands, would be placed in cafés of natural or upscale food markets as point-of-sale advertisements.
Back of Jar:
Long's Horseradish is the freshest thing you can buy in a jar. It is 100% pure, free from additives and preservatives, and contains no salt or sugar. At Long's, we believe that horseradish should be as fresh as anything you'd put it on.
Front of Pickles:
After soaking in preservatives, you'd expect a few less wrinkles.
Front of Ketchup:
If tomatoes go bad, why is ketchup forever?
Front of Mayo:
"Calories from fat" just adds insult to injury.
Front of BBQ:
Best if used for: staining the deck.

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