In 2006, OMEGA were announced as the Official Timekeeper of the Olympic Games for a 25th time.
Using the language of Olympic poster graphic design, this project was a straight up branding exercise across all media during the 2012 Olympic Games. The central theme was an acknowledgement of the previous time OMEGA was in London: 1948. Back then they introduced the first photo-electric cell which was used in conjunction with the "race-end camera" producing the world's first Olympic photo-finish and changing the timekeeping technology forever.
Using the language of Olympic poster graphic design, this project was a straight up branding exercise across all media during the 2012 Olympic Games. The central theme was an acknowledgement of the previous time OMEGA was in London: 1948. Back then they introduced the first photo-electric cell which was used in conjunction with the "race-end camera" producing the world's first Olympic photo-finish and changing the timekeeping technology forever.
Annoucement ceremony held at the London Stock Exchange building.
omegawatches.com homepage with Live Timing updates.
Twitter branding
YouTube branding
Branding on international news sites.
Facebook branded tab.
Economist iPad App
