Logo collection 2008 IV

inovaz is a vibrant and young web development company based in Mexico. They embrace new technologies and evolve with them. When inovaz contacted me for their new visual identity in the early stages of the project, it was clear that they required a contemporary identity. Inovation is creation and this was one of the focal points of this project, with each new layer showing a new evolutionary phase of innovation and growth. My idea came from looking at a set of books that were stacked on top of each other, and seeing beautiful shapes from the overlapping corners.

Cinqleo is a software company in Switzerland specialising in network solutions for medium to large size companies. Their company name is in reference to their five members and the magnificent attributes of a lion. Cinqleo requested a bold symbol to accompany their launch this autumn. Their identity is based entirely on five sided shapes which come together to form the head of a lion.

sellcast provides online selling tools that integrate into existing sites. They contacted me to provide a logo which was both professional but appealing to all, from the hip and trendy to longstanding craftsmen of the design industry. The idea behind my solution was to use the bright colour palette for it to stand out amongst competitors and the symbol to be an endless shape that gives the impression of expansion; taking an idea and emitting it to a larger audience, which is a concise way of summing up what they provide for the community.

invento media group is a greenfield project founded initially by 6 students in Bosnia and Herzegovina. Their branding strategy relies on 1 master brand with several branches, each of which deals with different products or market segments, but all of which are being marketed under 1 unified visual identity. The 6 color tones in their new logo reflects the number of founders. The rationale of the symbol is based upon a light bulb, which is most commonly associated with innovation, and also that of a tree representing growth.

Buro Taggetig is a Belgian based business which offers web design and event photography services. The client did not specify many limitations to the project and some creative freedom was welcomed. The company name, in English, means ‘Office80’ therefore I combined the ‘B’ of Buro and the 80 in figures to create a fun, charismatic logo. The use of simple geometric shapes made the logo modern and legible. The colour palette used was inspired by the palette of the web designer - red green and blue; whilst I gave the yellow background shadow to give depth to the logo.

overhaul media specialises in web development & design but also offers print design, flash animation plus motion design on a smaller scale. The brief was to create a long lasting logo that could be adaptable in all marketing mediums. The company has the plan to go national eventually and wanted an easily recognisable logo to aid them. I tackled this by creating a unique typeface for the project, but kept the colour palette broad to incorporate the different elements to the company and appeal to all potential clients.

SweetCoding is a soon to be launched website designed to provide an area to showcase the company’s best coding work and to provide affordable XHTML/CSS services to all clientele. They practice a good habit of working their code on paper, before going into the software, and this is what inspired me for the symbol. To reference the word sweet, small bite marks in the sheet of paper were created.

From the creators of grabup comes webetalk (web entrepreneur talk) which is an irc chatroom for like-minded internet entrepreneurs to discuss. The concept for the design was to express the lines of text from the chatroom in a vibrant manner as they come together as a conversation represented by a dynamic speech bubble.

inmoda is a Spanish social network about fashion, allowing members to upload their fashion photos and vote, discuss and discover new ideas for future fashion trends. They approached me to create an easily accessible logo which was both simple but memorable, in order to communicate their objective of having an open community, which members feel a part of. The outline of the concept was to represent fashion in it’s simplest form - stitching. This was then used to create an abstract “i” and “m”, which has resulted in their clean new identity. The colour red was used for the eye-catching appeal which the client required.

EI Finance is a UK based company which offers Islamic finance and financial products. Although currently centralised with their marketing, they hope to market their services/products as alternative finance products, to appeal to a larger demographic audience. The brief was that the logo be both elegant and professional. I wanted it to be directly connected to money/finance and took my inspiration from the kinegram or hologram found on banknotes giving it a silver shading effect. The inlay pattern was to give eastern influence to the logo, as representation of the area of expertise of the company.