Project ToolsProject Info
El Chico

el chico is a popular mexican restaurant with over 100 locations throughout the southern
united states.

this project called for a re-design of el chico's current identity. the client asked that we adhere to the elements already present in their current design, but update them to make it more modern in appearance. below is their original logo followed by my updated solution.

Original
Updated
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Geekcorps

geekcorps is a group of volunteers who install tele-communication networks in developing countries and teach the inhabitants how to operate and maintain them.

all services are provided free of charge in the spirit of advancing mankind.

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Questiontech

questiontech is a re-design of tech tv's now defunct program, the screen savers.

viewers could call in live to troubleshoot problems they were having with their computers and computer accessories.

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Mil Frutas

mil frutas is a brazilian ice cream shop that prides itself on its innovative fruit flavor combinations.

did someone say apricot and jack fruit? not me, but you get the idea.
 

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Aurolab Inc.

aurolab is a manufacturer of prosthetic intraocular lenses for people in developing countries who suffer from cataracts.

believe it or not, if you have cataracts you can have the lens of your eye surgically removed and replaced with a prosthetic, thus restoring your vision. what's next science?

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Squeak

squeak is computer software used by web developers to identify what tags their competitors are using to make their websites pop up first in a google search.

the software litterally navigates the maze of code to identify their tags, which you can then include in your code to maximize your sites presence in a search
.

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Imatron

imatron is a manufacturer of high-speed CT MRI scanners used to identify abnormalities in the chest and abdomen.

you know at the hospital, that tunnel thing they put you in to see your insides? and they usually shoot dye into your veins before you go in it, and it kinda spins around you while it's scanning? that's what this is, only better.

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TerraCycle

terracycle is a manufacturer of 100% organic plant food that is packaged in recycled 20oz plastic bottles and shipped in recycled cardboard boxes, thus leaving no footprint on the environment.

basically what these guys do is take a bunch off garbage from penn state's university cafeteria, feed it to woms and take the by-product and packages it in used coke bottles that they get trough bottle drives at local elementary shcools. i think their profit margin is better than 100% because their operation doesn't cost them any money out of pocket. well, aside from funding a pizza party for the class that collects the most bottles. but nothing major.

all of the elements that comprise this icon were derived from popular recycling symbols.

this logo was featured in cmyk magazine, issue 36 : winter 2007

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Hutton Hotel

hutton hotel is a new upscale hotel located in the heart of nashville tennessee. thier relaxed yet elegant atmosphere is custom tailored to fit their guests wants and need

the letter mark resembles the facade of the building, which contains two vertical blades that run from top to bottom.

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L-Brand Design

l-brand is an interior design firm based in dallas texas. they specialize in traditional rustic design sensibilities for homes and offices.


think upscale modern style with a hint of southwestern influence.

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Tiger Lily

tiger lily is an upscale womens boutique located in boulder colorado. they specialize in fashion accessories and home decor.

kind of like anthropologie, but only one location.

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Bows+Arrows

bows+arrows is a small trend shop/boutique in Austin Texas that carries men's and women's designer clothing, fashion accessories and home decor.

this project called for an icon with a prestigious feel, yet modern in appearance. my solution was based on the traditional eagle crest, but rendered in a more modern, friendly manner and with an owl as the subject matter. because everyone likes owls.
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Revenue Cycle Associates

revenue cycle associates is a division of tenet healthcare. they help hospitals fight health insurance companies to get the money they deserve. over the last few years, tenet has provided this service exclusively to their own hospitals, and have averaged over $9 billion per year in insurance claims. they have now expanded their company to help other hospitals.

since this is a business-to-business company, the logo had to remain fairly conservative, while still displaying a sense of the "cycle" (their terminology) service they provide.
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Comments

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Miguel Ángel Padriñán Alba
Good logos, congratulations.
Maria Shirshova
Maria Shirshova, 11-27-07
really good work!
CF CG
CF CG, 10-30-07
beautiful work!
Kyle Kesterson
Kyle Kesterson, 10-17-07
It's great to see all these from you man, I didn't know how talented you were - at least from the lack of crit posting on TR42. ;D
 
 
 
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