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Life Bank

Statistics

Created: 01/14/09

Last Edited: 11/19/09

Appreciations: 4

Comments: 0

Project Info

Owners

Andrew Sabatier

Tags

brand, brand identity, branding, brandmark, identity, logo, logo design, logotype, typography, wordmark

Attribution Non-commercial

Fields: Brand Identity Design, Branding, Brandmark Design

From: Andrew Sabatier's Portfolio

Life Bank is a large Russian bank offering services in mid-tier corporate, SME and retail banking with a strong retail presence in major centres throughout Russia. 'The essence of life' was chosen as the theme for the collateral brandstyle. The collateral graphic idea is inspired by DNA sequencing images and serves as an iconic brand signifier heralding the continued expansion and transformation of the Life Bank brand. A complete brand identity typeface was required across the whole alphabet in both Russian and English as well as a tweaked descriptor typeface in both languages.

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