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LensCrafters Website
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Created: 01/26/09
Last Edited: 02/17/09
Views: 374
Appreciations: 15
Comments: 3
From: Owner Portfolios
LensCrafters Website
June 2006
June 2006
LensCrafters needed to shift its brand's center to be based more on fashion than just function. Most shoppers knew that you could get a pair of glasses from LensCrafters in an hour, but they may not have known that they also carry all of the top brands. Eyewear does more than just correct poor vision. It's an important fashion accessory at the center of your look. The site needed to demonstrate the brand's fashion expertise while improving the overall experience of finding the right frames. You can upload a photo of yourself to determine what type of frames work well for your face shape, and you can schedule an appointment online with one of the many eye doctors in the LensCrafters network.
Responsibe for Creative Direction and Design
Produced at Tribal DDB
Featured in Forrester as a best case for Retail Site Design
Responsibe for Creative Direction and Design
Produced at Tribal DDB
Featured in Forrester as a best case for Retail Site Design
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