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LatitudeSouth logo process
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Created: 09/21/09
Last Edited: 09/22/09
Views: 635
Appreciations: 68
Comments: 17
From: David Pache's Portfolio
LatitudeSouth is a new enterprise offering a fresh direction in legal
services outsourcing. Working with clients all over the world, their South Pacific origins were of importance to the company. The identity
solution is that of an dynamic arrow shape which was inspired by a
boomerang and also has the shape of a simplified New Zealand contour.
Please see http://www.dache.ch/thedacheboard/article/latitudesouth_logo/ for the full article.
Please see http://www.dache.ch/thedacheboard/article/latitudesouth_logo/ for the full article.
Visual inspiration
New Zealand contour | Boomerang
Color scheme inspiration
The finalised color scheme.
Logo development
Kerning
Final solution
Thanks for taking a look, hope you enjoyed the process.
Kind regards,
David Pache
www.dache.ch
Kind regards,
David Pache
www.dache.ch
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