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La Strada identity concept

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Created: 08/02/09
Last Edited: 11/26/11
Views: 11888
Appreciations: 461
Comments: 29
Description
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Nikita Melnikov, Ivan Danyshevsky
Tags
  • La Strada identity concept

    The alternate identity concept for La Strada cafe (11/2007).
    Please visit     http://transformer.st to see the approved one.
  • The concept uses the title of the cafe wich means the road in Italian
    (cafe is located near Moscow Third Ring Road, large traffic route).

    Oblique forms including the italic fonts reflect the movement of the road
    which is amplified with colourful graphics of traffic lights.
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