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La Senza Micro site
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Created: 08/29/08
Last Edited: 04/25/09
Views: 113
Appreciations: 0
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Pitch for La Senza. On line Campagn.
In order to create a "buzz" around this campagn, we created a dual campagn.
First, we asked to men to give their points of view of what kind of underwears they would like to "discover" ( héhé ) for specific moments or dates. All the date was saved for the second round. So for the second round, we invited women to discover the men choices, but before, we asked to them to tell us what was their choices. At the end we compared the women's choices with the men's choices, and invited women to ask to their partner what he really wanted.
Sensual sharing between women and men, or women and women, or men and men… why not.
In order to create a "buzz" around this campagn, we created a dual campagn.
First, we asked to men to give their points of view of what kind of underwears they would like to "discover" ( héhé ) for specific moments or dates. All the date was saved for the second round. So for the second round, we invited women to discover the men choices, but before, we asked to them to tell us what was their choices. At the end we compared the women's choices with the men's choices, and invited women to ask to their partner what he really wanted.
Sensual sharing between women and men, or women and women, or men and men… why not.
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