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Strategic Branding: LRG (Lifted Research Group) Clothing Company





LRG clothing, based out of California, is a creative lifestyle company. Aiming to
bridge the gap between skate and hip-hop cultures, they position themselves as a support group for underground, independent culture. There slogan “underground inventive, over ground effective” represents the roots of the company. 





“The Spot” is designed as a lifestyle support vehicle (LSV), aiming to further bridge the gap between the two cultures,as well as connect people in bothphysical and digital realms.

Strategic Branding: LRG (Lifted Research Group) Clothing Company

LRG clothing, based out of California, is a creative lifestyle company. Aiming to 
bridge the gap between skate and hip-hop cultures, they position themselves as a support group for underground, independent culture. There slogan “underground inventive, over ground effective” represents the roots of the company.  

“The Spot” is designed as a lifestyle support vehicle (LSV), aiming to further bridge the gap between the two cultures, as well as connect people in both physical and digital realms.

 
 
 
Graffiti Inspired exterior. Both the hip hop and skateboard cultures share a common love for graffiti art. From tagging walls and customizing boards, to the digital world where anybody can be an artist. The exterior styling is separate from the inner structure. It can be replaced later for newer styling options, and the outdated framing would be donated to skate parks and playgrounds for young people to enjoy. Intertwining frames also symbolize bridging the gap between the two cultures, offering something that appeals to all.

Graffiti Inspired exterior. Both the hip hop and skateboard cultures share a common love for graffiti art. From tagging walls and customizing boards, to the digital world where anybody can be an artist. The exterior styling is separate from the inner structure. It can be replaced later for newer styling options, and the outdated framing would be donated to skate parks and playgrounds for young people to enjoy. Intertwining frames also symbolize bridging the gap between the two cultures, offering something that appeals to all.

 
 
 
 
 
 
 
 
 
 
 
 
Wireless Media Tablet. Control music, connect to the web and share media. Remove the instrument panel and enjoy constant connectivity outside your vehicle.

Wireless Media Tablet. Control music, connect to the web and share media. Remove the instrument panel and enjoy constant connectivity outside your vehicle.



 
Customize. All 4 seats act as skateboard storage, allowing the skateboard’s graphics to create your interior theme and reflect your personal style.

Customize. All 4 seats act as skateboard storage, allowing the skateboard’s graphics to create your interior theme and reflect your personal style.

 
 
 
 
 
 
 
 
 
Nobody wants to sit in a parked car on a beautiful day. Fenders fold down to supply seating for you and your friends.

Nobody wants to sit in a parked car on a beautiful day. Fenders fold down to supply seating for you and your friends.

 
 
 
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Comments

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Jose Jorge Hinojosa Primo
i like it a lot! awsome concept!!! congrats
jan bujnak
jan bujnak, 08-29-09
interesting! cool lifestyle project
bashir sultani
bashir sultani, 08-19-09
wow!
Jonny Delap
Jonny Delap, 08-05-09
Wow Cool
Piotrek Chuchla
Piotrek Chuchla, 07-31-09
amazing inspiration and developpment.... cool car..:)
Livius Dietzel
Livius Dietzel, 07-13-09
where can i drive this! awesome.
Geoffrey De Cock
nice car ! original idea and fantastic finishing
Harc Lee
Harc Lee, 07-07-09
I'd like to meet your design stuff!
Sjoerd D Jorritsma
great concept, keep up the good work
Mikolaj Humienny
superdesign
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