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Fields:  Branding, Graphic Design
La Noche Sin Techo (roughly translated as “The Roofless Night”) is a cultural festival which has been lining up music, theatre, film, poetry and any other artistic manifestation for the last 5 years. 

The festival is free, self managed, self founded and altruist. There is no economic revenue either for the artists or the organizers. Since the beginning, it has been organized and supported by a large group of locals and people related to the locality who have been committed unselfishly.

In order to enhance this sense of commitment, both audience and staff will be an active part in the conclusion of the printed visual material. 

At an initial stage, the staff have been supplied with the festival collateral (posters, vouchers,...) and a set of markers wrapped in a piece of paper displaying the event philosophy and the following basic rules:

1. Pick a colour
2. Draw a circle doing at least three rotations. Do it quickly and don’t bother yourself about geometric perfection.
3. Done!

The second stage took place at the venue entrance asking visitors to follow the same rules in order to receive their own copy of the festival programme.

www.albertoromanos.com/?p=40 
Comments will be appreciated.
some identity elements

some identity elements

markers & guidelines

markers & guidelines

poster

poster

poster closeup

poster closeup

posters

posters

bar vouchers

bar vouchers

bar vouchers

bar vouchers

festival programme

festival programme







Update:
The system working at the venue
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Comments

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Simona Bunardzhieva
nice idea! :)
edouard pecher
edouard pecher, 10-12-09
feels good to see a logo which at the final isn't depending on a computer or a designer to take its final form. Good Work, hombre
Alberto Romanos
Alberto Romanos, 10-11-09
Updated. As you could see, when relying on others, there is a bit of chaos impossible to take under control. Despite of the messiness (or maybe because of that) it still work as an identity
Russell Flanders
nice, really nice.
Able Design
Able Design , 09-29-09
Love the interaction. Great idea.
Alberto Romanos
Alberto Romanos, 09-21-09
sorry for the bad quality pics. Next week will update this project with proper shots.
 
 
 
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