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Kinross Cashmere
Statistics
Created: 03/30/08
Last Edited: 03/31/08
Views: 4413
Appreciations: 176
Comments: 36
Project Info
Owners
Credits
Martine Channon
Tags
Project featured on 4/4/08
Kinross has been producing high-quality Scottish cashmere
for over 100 years, but in order to move their business out of a manufacturing mentality, and into the realm of fashion, they needed to rebuild their brand strategy from the ground up.
To accomplish this, we returned to their core strengths: their history as the first commercial producers of cashmere in the world; and the quality of their product.
The inspiration for the symbol was drawn from the complex process of refinement it takes to create Kinross cashmere.
From hand-combing the fiber from the fine downy hair beneath the goat’s thick exterior coat, it is a long and detailed journey from goat to garment.
for over 100 years, but in order to move their business out of a manufacturing mentality, and into the realm of fashion, they needed to rebuild their brand strategy from the ground up.
To accomplish this, we returned to their core strengths: their history as the first commercial producers of cashmere in the world; and the quality of their product.
The inspiration for the symbol was drawn from the complex process of refinement it takes to create Kinross cashmere.
From hand-combing the fiber from the fine downy hair beneath the goat’s thick exterior coat, it is a long and detailed journey from goat to garment.
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really successful