Keen Fruit

Inspired by Earth Day, Keen Fruit keeps the environment in mind through its minimalist approach to packaging, color palette and use of sustainable materials. The six-pack carrier is designed from 100% post consumer waste and can be easily recycled with your newspapers. The label design is white with accent colors that come directly from the fruit photograph on the label. The minimal color palette and clean type accentuate the fresh, sophisticated feel of the product.