Project for Hyper Island Digital Media 2011. The brief was to increase the population of Karlskrona by 10%. After researching about what people are looking for when they are moving we came to the conclusion that people starting their first business was the best target audience. We developed the concept of a game that would entice people starting businesses to come Karlskrona. The Idea was for people to try out there business in Karlskrona before they made the leap. Imagine all the frustrated entrepreneurs playing while stuck in their dead end job. By pushing a message that the online Karlskrona was a profitable and positive place to start your fake business people would have a favorable idea of the real Karlskrona. This idea was presented to the Karlskrona municipality where we got very positive reviews.
The brief was to increase
the population of Karlskrona by 10%. After researching about what
people are looking for when they are moving we came to the conclusion
that people starting their first business was the best target audience.
We developed the concept of a game that would entice people starting
businesses to come Karlskrona. The Idea was for people to try out there
business in Karlskrona before they made the leap. Imagine all the
frustrated entrepreneurs playing while stuck in their dead end job. By
pushing a message that the online Karlskrona was a profitable and
positive place to start your fake business people would have a
favorable idea of the real Karlskrona. This idea was presented to the
Karlskrona municipality where we got very positive reviews.
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