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JWT brand periodical
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Created: 07/12/07
Last Edited: 01/28/08
Views: 1000
Appreciations: 29
Comments: 10
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J Walter Thompson is New York’s oldest ad agency. But they don’t want
to be seen like that anymore…
The challenge was to create a publication, that communicated JWT's new, fresh approach to advertising and design. Rather than creating the usual agency coffee-table book, I convinced them to forego the glossy pages for a ‘zine’ style: immediate and disposable. Printed one color on recycled newsprint, the book emphasized the short life span of the content, and celebrated this fact.
to be seen like that anymore…
The challenge was to create a publication, that communicated JWT's new, fresh approach to advertising and design. Rather than creating the usual agency coffee-table book, I convinced them to forego the glossy pages for a ‘zine’ style: immediate and disposable. Printed one color on recycled newsprint, the book emphasized the short life span of the content, and celebrated this fact.
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