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Irrisistibles commercial
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Created: 01/01/09
Last Edited: 01/02/09
Views: 199
Appreciations: 10
Comments: 5
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hand-made matrix, matrix, faux, bullet cam, red ribbon, ribbon, Bela Borsodi, Bela, Borsodi, Cossette, Fern, Breslaw, Élyse, Noël De Tilly, Antoine, Becotte, Ice Cream, Cream, frozen, motion, video, commercial, ad, Metro, Irrisistibles, time, fire, water, cardboard cutout, cardboard, jwalkr, jeremie saindon, film,
Irrisistibles commercial
Commercial shot for Cossette Communications, Montreal. The client, Metro Grocery Stores, wanted to highlight the quality of their brand "Irrisistibles" by having a sophisticated yet original branding campaign. Since homemade products are synonymous with quality, Cossette proposed a handmade approach, in this case a frozen moment of bliss, where all the effects are in fact done in Camera. The elements of the mise-en-scene in this commercial are either sculptural- red ribbon and cardboard cutouts- or mime acting. The artistic direction was done by Louisa Schabas and New York photographer Bela Borsodi to give you this handmade Matrix effect if you will.
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