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Original print campaign motives given by the agency.



Original print campaign motives given by the agency.







Two layouts from a first series of 6. A first approach to the scenario and how the "war field" would look in depth. The criteria here was to make it in a way that the action would keep intensifying toards the final climax of the spot.




Two layouts from a first series of 6. A first approach to the scenario and how the "war field" would look in depth. The criteria here was to make it in a way that the action would keep intensifying toards the final climax of the spot.







Final look for the model of the tank. Tank nr. 3 that is ... also developed considering the motion of the head, the gunner and the catterpillar.




Final look for the model of the tank. Tank nr. 3 that is ... also developed considering the motion of the head, the gunner and the catterpillar.







Other models. The model of the jeep was made into wreckage on the final spot. here in its full form.




Other models. The model of the jeep was made into wreckage on the final spot. here in its full form.





Screenshots of the 1st series of animation tests made by me and a collegue. Physics, particles and motion mechanisms of different kinds...

Screenshots of the 1st series of animation tests made by me and a collegue. Physics, particles and motion mechanisms of different kinds...






Frames from an initial block-o-matic during the test stage of the scenario



Frames from an initial block-o-matic during the test stage of the scenario






Two frames from the animation in its final look.



Two frames from the animation in its final look.







Inlingua  ›Business English‹




Ein Typo-Kampf auf dem globalen Markt: Nur wer das Wortgefecht beherrscht, überlebt. Fehlende Sprachkenntnis ist im Business English ein ernstzunehmendes Hindernis. Dieses galt es, in einem reinen Typofilm darzustellen. Auf Basis der Printkampagne von Kolle Rebbe entwickelten wir einen Film, der die Panik, die durch Sprachbarrieren entstehen kann, dramatisch visualisiert. Nach einigen Teststudien entschieden wir uns deshalb für eine subjektive Kameraführung. In 3D modellierten wir aus Typo-Elementen ein Schlachtfeld aus Gebäuden, Ruinen, Panzern, Gräben, Minen, Fliegern und Explosionen, und feilten nach der finalen Animation der Kamera an der perfekten Inszenierung. Abschließend machten wir uns an den Look, der sehr speziell und reduziert ist. Die Sound-Collage und die Instrumentierung stammt von Supreme Music.



____________________________________________



CREDITS

Producing | Steffi Beck, Tobias Ziegler
Grading | Anna Schornig
Kreation | Johannes Kollender, Vitor Hugo Aguiar, Carsten Böhnert, Kay Tennemann, Christian Iskandar, Christian Dorn

Agency | Kolle Rebbe Werbeagentur
Production | Optix kreation
Director | Andreas Pohl





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Comments

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Marius Wang Hornaas
Haha, awesome dude!
Sant Valentin
Sant Valentin, 10-27-09
!!!!!!
Ahmed Othman
Ahmed Othman, 09-14-09
amazing
Emanuel Maia
Emanuel Maia, 08-31-09
espera este é alto projecto com montes de imaginação a mistura sound effects e por ai. um abraço victor
Gloria Pizzilli
Gloria Pizzilli, 08-30-09
awesome
jaime guzman
jaime guzman, 08-25-09
i saw this piece before referenced in some design blog, and i still think is amazing!, beautiful work!
Stefan Chinof
Stefan Chinof, 08-19-09
hell yeah!
Jaime Guillén
Jaime Guillén, 07-15-09
!!
Diana David
Diana David, 07-09-09
Outstanding!
Oleg Lukinov
Oleg Lukinov, 07-09-09
I like this. I'm fond of world of words. Welcome to alternative world on my page) ...with cyrillic typography: )
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