Indiana Tech - University Viewbook

Indiana Tech's University Viewbook (in other words, the flagship catalog for the school that tells them all about us). Most books have big photos on the cover and get lost in the crowd. I opted for a bright orange, abstract approach. Results have been good so far.

Inside spread with table of contents and intro text.

Rockwell and Gotham were used for fonts to produce a vintage, yet modern feel.

Printed on a smooth, incoated, natural color sheet. Between the natural, vintage feel of the paper and the muted color palette, I was trying to produce a non-corporate feeing book for potential students.