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Incredibly light

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Created: 09/26/07

Last Edited: 09/26/07

Appreciations: 38

Comments: 6

Project Info

Owners

Gabi Lungu

Tags

okapistudio

Attribution Non-commercial
No Derivatives

Project featured on 9/26/07

Fields: Advertising, Copywriting, Art Direction, Photography

From: Gabi Lungu's Portfolio

The concept behind this campaign is benefit driven, exaggerating the effects that the product might have on the consumer. Both funny and smart at the same time, it makes you think, and this is all you need to do before taking action and buy the product. With so much fast food and sodas, people need to stop at some point and think about their health, and Skinny Water is a product that helps — it has no calories and is enhanced with a unique combination of ingredients that help people lose weight and maintain it.

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Comments

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Tanya Moseeva, 04-15-08

i think you should show floor instead of seiling - it means you (consumer) will be so light that you'll be able to fly)

Petya Savova, 11-06-07

cool!

Tomas Brechler, 10-02-07

really nice concept :)

Studio NUFABRIC , 09-27-07

Interesting idea.
You've done good job at this can be expanded a lot more.

Bronwen Sexton, 09-26-07

Great idea but push the idea more and make the product more visible. In the over head shot, shoot the fan from it's back side, place the bottle somewhat behind the fan and make it much bigger. Then that way it will look like it's light and floating up to the fan from the floor. Just an idea.

Jef Harris, 09-26-07

Nice. Almost fake plastic looking. (Was that your intention?)