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  • The concept behind this campaign is benefit driven, exaggerating theeffects that the product might have on the consumer. Both funny andsmart at the same time, it makes you think, and this is all you need todo before taking action and buy the product. With so much fast food andsodas, people need to stop at some point and think about their health,and Skinny Water is a product that helps — it has no calories and isenhanced with a unique combination of ingredients that help people loseweight and maintain it.