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A bloodhound, a sheriff folder with a magnifying glass and an anteater (since icons are as small as ants) all competed for being the logo's metaphor. Sounds crazy!? But we went even further!

A series of sketches with magnifying glasses. First comes a magnifying glass �" the symbol of search. Icons are rather small as a rule, and magnification obviously comes in very handy. “This is it!” �" we thought. But again we kept digging.

Robots are what we need when we are talking about search and cooler logos. Thus, the metaphor covers three attributes of an icon search engine: a magnifying glass for search and a symbol of minuteness of icons, and a robot as a symbol of arrangement. We showed the icons to the client and Martin responded: “You know, guys, we like the robot idea very much also.” So what we had to do is to color the robot and add textures.

The picture became rather disturbing: as though an orange square with hands and legs (an icon) had been hiding for a long time and a giant robot has finally found it! Note the level of detail of the robot �" it's a pity that a lower resolution does not show all the gears and bolts.

Later we added the project's name in a stylish but simple font. Everyone was happy!