IHT.com: Blogs (2007-present)

When the IHT decided to expand its blog product, I took much of what I learned from introducing blogs to The New York Times and created a clean and easy-to-navigate interface that visually fits within the site's existing framework and design direction. Powered by Wordpress, the blogs have become some of the most popular properties on IHT.com.

To drive traffic to the blogs from the homepage, I discovered that a contextual solution was needed, as opposed to a generic promotional box. Since the blogs are news-focused, I decided to place links to individual blog entries within the main news area. The two most recent blog entries are automatically displayed. The results of this simple change yielded immediate results, as blog traffic experienced increases of up to 300%. You may read a full analysis of this feature at http://blogs.iht.com/tribtalk/technology/lab/?p=11.