IDtrack logo redesign

Despues de 6 años con el mismo logo, la empresa española IDtrack quería un cambio de su imagen a travès del rediseño de su logo.

Despuès de un estudio conjunto con la empresa, decidimos preservar la forma del imagotipo y focalizar el esfuerzo en actualizar la tipografía y los colores.

For 6 years, IDtrack, identification techonologies conference company from Barcelona, has worked with the same identity. At beginning of 2009, the company launched several new services, and they decided to take the opportunity to update their image.
As usual, the breifing ask for something "modern", "new" and "fresh", so I choose to focus on keeping the logo, using the same shape, and do a maor update on the stencil typography used until then.

The results is an increase of "IDTRACK"strengh, and the more usuable o malleable logotype.