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I´m a mac user!!!!!
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Created: 04/27/09
Last Edited: 04/27/09
Views: 50
Appreciations: 4
Comments: 3
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advertising, add campaign, guerrilla, mac, pc, parsons, argentina, new york, city, design, art direction, mana, lecalvet, le, calvet
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No use is allowed without explicit permission from owner.
In a Parsons course,
I was asked to create a guerrilla campaing for Windows vista, in order to
revert or at least to give an answer to the original mac´s tv add campaign
concept about mac users vs pc users...
As I am a mac, you can imagine how hard it was for me to find pc´s beneffits over mac´s... so I decided to relay on the fact that (like it or not) pc´s number of users are more than mac´s.
As a result I worked over 3 different similar situations, here´s one of them.
hope you like it.
As I am a mac, you can imagine how hard it was for me to find pc´s beneffits over mac´s... so I decided to relay on the fact that (like it or not) pc´s number of users are more than mac´s.
As a result I worked over 3 different similar situations, here´s one of them.
hope you like it.
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