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Home Plus identity
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Created: 07/14/09
Last Edited: 07/14/09
Views: 253
Appreciations: 8
Comments: 3
Home+
Home plus is a bundling pack that joins in one product subscription TV, mobile telephony and internet access. Being the first product of its kind in the region, it was necessary to set the bar high to keep ahead of the competition to come.
This was achieved by creating the concept of plus, added to the strong local concept of family. In this identity, the plus sign is always bleeding out of the space, indicating that Home+ delivers more than expected.
Home plus is a bundling pack that joins in one product subscription TV, mobile telephony and internet access. Being the first product of its kind in the region, it was necessary to set the bar high to keep ahead of the competition to come.
This was achieved by creating the concept of plus, added to the strong local concept of family. In this identity, the plus sign is always bleeding out of the space, indicating that Home+ delivers more than expected.
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