Hive

Logotype for the whole project (film, print, web)

This flyer plays at the smallest scale featured in the film, DNA, and has facts about collective biological memory, meta-DNA, junk, genotype sizes between different species.

Are the structures within a cell prevalent anywhere else? Yeah, in a city of people. This poster compares the different parts & functions of a cell to the different functions and parts of a city. Added bonus: the cell's inner workings have been painted to resemble the globe, and the famous mandelbrot fractal.

This column wrap is at the human scale, asking the question: are you your own thing, or a a bunch of little things? Are we as society a bunch of little things, or one big one? These dichotomies exist, and clever copy as well as a 360 degree form-factor help the reader to understand that we are both.

What if society was alive and thinking? The largest piece of this project explores this idea with human subjects. What if we were riding around in one big organism like our cells ride around in us? Messages are written on the windows legible only to those on the inside, and ask them unsettling questions about their own connectedness to the "individuals" around them.