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Heart

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Created: 06/29/09
Last Edited: 07/05/09
Views: 8132
Appreciations: 485
Comments: 52
Description
Here’s one of projects I’ve made in the recent months. We worked for McCann Erickson Madrid/Junta de Andalucia (The Government of Andalusia) to promote andalusian extra virgin olive oil as a food that keeps your heart healthy. Project tagline: ‘The healthiest oil for your engine’.
  • "Heart"

    Here’s one of projects I’ve made at Ars Thanea in the recent months. We worked for McCann Erickson Madrid/Junta de Andalucia (The Government of Andalusia) to promote andalusian extra virgin olive oil as a food that keeps your heart healthy. Project tagline: ‘The healthiest oil for your engine’.

    Take a look at it and the "step by step" part below

    www.hellocolor.com


  • Step by step


    In general, the heart was a mix of about 10 different kind of hearts and meats, as we didn't have the proper photo of a human heart. As you can see later on, because of a couple reasons, the initial concept with a bottle was replaces by a simple oil stream (mainly, because it didn't look too good)


  • Cap

    In this step, I added a cap. It was a basic 3dsmax / Vray render with a simple shader, just for compositioning use, which later was properly shaded and retouched.

  • That's it! After final overall & detail changes, paints, giving the heart a proper rotation, we've come to the result, that we & the people at McCann were pleased of :]

    Thanks for viewing!



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