	Send This Project
	Leave a Comment
	Appreciate It!
	Share This
Browser Favorites BlinkList Del.io.cious Digg Google Reddit Stumbleupon Technorati Favs Yahoo! My Web

Heart

Statistics

Created: 06/29/09

Last Edited: 07/05/09

Appreciations: 191

Comments: 45

Project Info

Owners

Pawel Nolbert

Tags

heart, ars thanea, hellocolor, pawel nolbert, nolbert, junta de andalucia, andalusia, mccann

Attribution Non-commercial
No Derivatives

Fields: Advertising, Photo Manipulation, Photo Illustration

From: Pawel Nolbert's Portfolio

"Heart"

Here’s one of projects I’ve made at Ars Thanea in the recent months. We worked for McCann Erickson Madrid/Junta de Andalucia (The Government of Andalusia) to promote andalusian extra virgin olive oil as a food that keeps your heart healthy. Project tagline: ‘The healthiest oil for your engine’.

Take a look at it and the "step by step" part below

www.hellocolor.com

Step by step

In general, the heart was a mix of about 10 different kind of hearts and meats, as we didn't have the proper photo of a human heart. As you can see later on, because of a couple reasons, the initial concept with a bottle was replaces by a simple oil stream (mainly, because it didn't look too good)

Cap

In this step, I added a cap. It was a basic 3dsmax / Vray render with a simple shader, just for compositioning use, which later was properly shaded and retouched.

That's it! After final overall & detail changes, paints, giving the heart a proper rotation, we've come to the result, that we & the people at McCann were pleased of :]

Thanks for viewing!