Project ToolsProject Info
Fields:  Branding, Design, Advertising

Hub Brand Statement 
The Hub is where you can gain inspiration
in seeing
a diverse bunch of trouble makers
make their ideas happen.

Its a collection of places
all over the world
where people
work, collaborate and learn from one another.

Its a place where new and challenging topics
are encouraged and
communication is welcome.

What is your idea? How will you make it happen?

The Hub.



Below are type tests and initial logo treatments
Round 1 thru Round 5.













We have to lose "The" 
It is clunky,
takes up too much visual space
and wastes consumer recognition time.

Could we convince the client though?



Below are type tests and initial logo treatments
Round 6.



















3 Semifinal Logo Directions










Direction 1: "Movement"











Direction 2: "Univers"











Direction 2: "Univers"











Direction 3: "Brave"











Direction 3: "Brave"

and the winner is...







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Comments

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Gus Nicklos
Gus Nicklos, 04-18-09
UNIVERS HUB IS THE WINNER!
Anastasia Gerali
Univers HUB!!!
Hylbrand-Jan Hibma
nr. 3! :-)
Alexey Makhinko
Alexey Makhinko, 02-15-09
Just HUB is much better without THE
Nicholas Merritt
I'm sorry but HUB the all caps version is already a logo. www.switchcreative.com go to 'identities' and flip until you see it.

It's nice though. and the one in red is also nice.
Sean Farrell
Sean Farrell, 01-30-09
the wordmark that combines the H, U, and B with the yellow
 
 
 
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