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HIV
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Created: 04/30/08
Last Edited: 05/30/08
Views: 1886
Appreciations: 56
Comments: 16
Project Info
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Credits
Andrea Sironi, Andrea Simonato, Stefania Merenda, Silvia Riva
Tags
From: Luca Masud's Portfolio
Communication campaign for the hiv problem.
Hiv is an important problem but we decided to approach it in an almost playful way.
Each typographical composition mimics an erogenous anatomical part (breasts, pubis and buttocks) while, at the same time, hiding another message.
In the promocard version by using thermical inks we were able to express the insidiousness of the disease: by touching the surface of the card the word hiv pops out, thus addressing (unprotected) physical contact as one of the main problems.
In the affiche version, instead, we used fluorescent inks so that the message would be seen only in the dark (being the target young people who usually hang out in the night).
Hiv is an important problem but we decided to approach it in an almost playful way.
Each typographical composition mimics an erogenous anatomical part (breasts, pubis and buttocks) while, at the same time, hiding another message.
In the promocard version by using thermical inks we were able to express the insidiousness of the disease: by touching the surface of the card the word hiv pops out, thus addressing (unprotected) physical contact as one of the main problems.
In the affiche version, instead, we used fluorescent inks so that the message would be seen only in the dark (being the target young people who usually hang out in the night).
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