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Fields:  Advertising, Branding, Design
A Typography II project, where we had to choose a product and design logos that speak to different demographics.  We were to design for three different demographics. As my product I chose a digital camera and created a fictional company called HI-REZ.  We also created packaging for the product and other marketing materials.

 
High School & College Students (16-22)
Last logo was chosen as final.

High School & College Students (16-22)
Last logo was chosen as final.

 
Kids (ages 3-6)
Last logo was chosen as final logo.

Kids (ages 3-6)
Last logo was chosen as final logo.

 
Adults (ages 40-50)
Last logo was chosen as the final.

Adults (ages 40-50)
Last logo was chosen as the final.

 
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