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HALI Textile and Tribal Art Fair
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Created: 02/28/08
Last Edited: 02/28/08
Views: 454
Appreciations: 12
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From: MultiAdaptor's Portfolio
HALI Textile & Tribal Art
A campaign identity that repositions a traditional, tired brand as a modern, must-see event.
We were appointed by Clarion Events and HALI Publications to revitalise the campaign and identity for The HALI Fair 2006 - one of the world’s leading antique carpet, textile and tribal art fairs.
The event is held annually at London’s prestigious Olympia National Hall.
The look and feel we created was designed to shake off the stuffy, traditional image often associated with the antiques market and emphasise the exciting, rich and exotic atmosphere of the event.
Clean, modern typography is combined with an ornate ampersand, inspired by the Islamic carpet designs that are an important part of the Fair’s heritage and a recognisable icon for collectors and exhibitors alike.
The bold, adaptable colour palette becomes an essential and ownable component of the campaign, adding flair and contrast to clean, simple typography.
A range of intriguing artefacts are used across marketing materials to hint at the breadth of what is on offer, reinforced by a strapline which encourages discovery; promising something exciting and potentially unseen for visitors.
The re-brand resulted in a 20% increase in ticket sales.
Posters (shown) feature a range of beautiful, arresting artefacts that describe the breadth of what is on offer for potential visitors.
Printed material (above) builds on the idea of discovery, using tactile and contrasting paper stocks and finishes. Glimpses and crops of the artefacts are revealed in full by opening or ‘exploring’ these items.
A campaign identity that repositions a traditional, tired brand as a modern, must-see event.
We were appointed by Clarion Events and HALI Publications to revitalise the campaign and identity for The HALI Fair 2006 - one of the world’s leading antique carpet, textile and tribal art fairs.
The event is held annually at London’s prestigious Olympia National Hall.
The look and feel we created was designed to shake off the stuffy, traditional image often associated with the antiques market and emphasise the exciting, rich and exotic atmosphere of the event.
Clean, modern typography is combined with an ornate ampersand, inspired by the Islamic carpet designs that are an important part of the Fair’s heritage and a recognisable icon for collectors and exhibitors alike.
The bold, adaptable colour palette becomes an essential and ownable component of the campaign, adding flair and contrast to clean, simple typography.
A range of intriguing artefacts are used across marketing materials to hint at the breadth of what is on offer, reinforced by a strapline which encourages discovery; promising something exciting and potentially unseen for visitors.
The re-brand resulted in a 20% increase in ticket sales.
Posters (shown) feature a range of beautiful, arresting artefacts that describe the breadth of what is on offer for potential visitors.
Printed material (above) builds on the idea of discovery, using tactile and contrasting paper stocks and finishes. Glimpses and crops of the artefacts are revealed in full by opening or ‘exploring’ these items.
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