Grillin' 08

Food Gatherers is a nationally renowned non-profit organization that collects unused food from restaurants and grocery stores to help feed hungry people in southeastern Michigan (they provide up to 7,700 meals a day). We created this pro bono poster for their largest annual fund raising event. A carrot is the organization's unofficial "mascot", so I highlighted an anthropomorphic, guitar playing carrot prominently. The main challenge in the design was the voluminous copy, which we wrapped around the central illustration.