GreenFlash Technologies

GreenFlash Technologies

GFT is all about making things grow better, taller, greener. It’s about a company with a technology and chemical formulas that would boggle the minds of nuclear chemists. But if you were to ask the greens keepers at some of the nation's most prestigious golf courses about GreensFlash, they’d tell you it’s one the best tools they’ve ever worked with. And if you talked with a nut farmer in Central California he’d tell you that GreenFlash dramatically restored the yield from older trees.  

The product was complex. We believed the logo needed to reflect a kind of humanistic simplicity. 

Did the “Sprouting G” help establish brand awareness? In a world filled with complex products labels and aloof corporate names, based on internal research GreenFlash awareness rose from 0 to 27 points in its first 6 months.