Graphic Design - Boulder

Corporate Identity Design

Boulder translates the concept of the style of rock-climbing without protection ropes, on a quintessential smooth large rock.

This Corporate Identity was created for an adventure-clothing store inside a shopping center. After the brainstorming phases and the design of the logo, the designers decided to add a complementary element to reinforce the brand image. Almost 30 tests were made with white paint on big black sheets. Not satisfied with the results, a new and innovative technique was developed to create these “splashes”. This project contains complex studies of proportions and diverse grid constructions, all described on the Identity Manual delivered to the client.