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George P. Johnson – Rebranding
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Created: 05/12/09
Last Edited: 05/12/09
Views: 522
Appreciations: 20
Comments: 4
Fields: Branding
To revitalise the GPJ brand, a secondary branding device was created to compliment the main logo. The “interchangeable rectangles” is a dynamic identity. It allows customisation based on location, department and other criteria. The fresh look and feel created by the secondary branding accomplishes the goal of adding exciting and innovative edge to the the brand. Project was prepared for Spinifex Interactive in Sydney.
Each GPJ office received their own logo with the location written in the interchangeable rectangles
A detail of London office’s version of the logo with a business card template
The interchangeable rectangles allowed each department to insert their own keywords and sillouethes
The rectangles were used on stationery in the form of the logo and as a secondary branding device
The website utilised the interchangeable rectangles as the dynamic navigation element
Powerpoint templates were brought to an unusual standard by the new identity
The interchangeable rectangles were also integrated into company literature design
The rectangles offer an exciting opportinity to bring the branding into office interior
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