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Bēhance

  • Brief: To tell consumers about genetically modified plants problem.

    Copy: Do you know what you eat? The DNA of genetically modified plantsmay contain the genes of insects, animals or even viruses. Theseproducts may potentially cause harm to your health. Look for GMD freesign on the package.

    Agency: BBDO Moscow
    Brand: Greenpeace
    Art-director: Gio Popiashvili (idea), Fabiano Marques
    Copywriter: Ilya Petrov, Tanya Moseeva
    Cliet service: Anya Bogdanova

    Prizes:
    * 1st place at 17 MMFR (Social ad)
    * Idea.ru: Poster of a month
    * Silver Epica