Future Folklore for the Next Generation

The Story behind my project comes from when my mother wanted to give me a folklore dress for my graduation. Having a folklore dress is a female tradition in our family. My aunts have different dresses depending of where in Sweden they live. The colours in the dress come from the environment surrounding and the accessories have symbols that tell stories about your village.
In the folklore tradition your dress has to be hand-stitched by your mother, and it is build up by layers of garments and accessories, like a fashion puzzle. The hand craft, the story and the tradition about the folklore dress interested me and inspired me to create a folklore dress for the new generation clubbing community in East London which I have found using a certain style that reminds me of the folklore dress tradition.

Taking the inspiration and the meanings of the patterns and colours as in tradition but using them in new shapes and colours that represent today and the future of the people in the East London community. Combining the old folklore style in pattern and motive with the 'Shoreditch creative techno/newrave look, which include shiny plastic materials, strong vibrant colours, creative big accessories and clothes solutions. Working with contrast but also similarities in forms. Reusing old wallhangings and tablecloths and combining them with new plastic materials, reusing material but still keeping the traditional feeling.

The Folklore dress is designed and build up with different layers so that you can add or subtract the different pieces to your own personal taste. I have used that concept of designing different accessories that can be mixed together and layered after your own wishes. The Future folklore dress is inventive, playful and creative just like the new generation of a fashion puzzle.