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Forth From Its Hinges

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Created: 07/30/09

Last Edited: 07/30/09

Appreciations: 2

Comments: 1

Project Info

Owners

Alex Koplin

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Attribution Non-commercial

Fields: Print Design, Typography, Digital Art

From: Alex Koplin's Portfolio

Forth From Its Hinges is a forward-thinking hybrid art & music festival held annually in Ann Arbor, combining fine art, film screenings and installations with a stage filled with musical acts. It's free to attend, families are welcome, and with each year, this being the third annual, FFIH has grown more and more popular. Scroll down to the bottom to read more about my contribution.

I was asked by the folks running FFIH 2009 to come up with a poster that held the lineup of musical acts to be performing on Friday and Saturday. Like many design prompts, I took the name Forth From Its Hinges very literally. I pictured a man falling through space, clinging to a door, the one sane and recognizable thing which even itself has sprung forth from its hinges and into this new dimension. The falling man's position is inspired by the famous film poster for Alfred Hitchcock's Vertigo, but by no means is it a reproduction, the posture of the FFIH man needed to me more of a non-gravitated one. The original concept had him falling into some sort of fantastically colorful nebula, but Zach Saginaw, my good friend and one of the shows organizers (and performers, as Shigeto/Frank Omura) suggested having pictures of the musicians in there somewhere. I liked this idea almost instantly, because I could see their imagery projected onto old 60's style viewing screens, giving the entire poster a more prominent classic sci-fi/conspiracy feel. This feeling is reinforced with the presence of an unseen man, revealing only his leg, somehow propelling both the falling man and the door (Room 3770, the address of the FFIH warehouse) into the new dimension. Only Moodgadget co-founder Adam E. Hunt and I know who exactly the unseen kicker is, we are considering revealing yet another link in this unfolding mystery soon, so keep an eye out!