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Flavor

Statistics

Created: 10/31/08

Last Edited: 09/21/09

Appreciations: 546

Comments: 46

Project Info

Owners

juan camilo rojas

Tags

Attribution Non-commercial

Project featured on 11/15/08

Fields: Graphic Design, Visual Arts, Typography

From: juan camilo rojas's Portfolio

Flavor is part of an installation series created to expose audiences to a particular idea through the power of typography and demonstrate how it could communicate and represent outside of the usual screen and print based forms.

This piece was created using over 3,800 cigarettes that spell the word “flavor”. The cigarettes are half smoked showing the nicotine in them; in total, this piece has a size of 24”H x 48”W. Even though it mainly criticizes a specific cigarette brand, Flavor was born to create awareness of the damages of smoking cigarettes.

The word Flavor was chosen to portray the main marketing tactic of this brand, which was made popular by its slogan of the best in flavor, and of keeping its authentic flavor when filtered cigarettes were first introduced in the market.

Flavor might cause:

stained teeth, fingers, and hair; increased frequency of colds, particularly chest colds and bronchitis; asthma; neuralgia; gastrointestinal difficulties, constipation, diarrhea, and colitis;

headaches; nausea; convulsions; leukoflakia (smoker's patch); insomnia; heart murmur; Buerger's disease (inflammation of blood vessel linings); shortness of breath; arthritis; smoker's hack;

nervousness; wrinkles and premature aging; tension; gastric, duodenal, and peptic ulcers;

lung cancer; cancer of the lip, tongue, pharynx, larynx, and bladder; emphysema; high blood pressure; heart disease; artherosclerosis & arteriosclerosis (thickening and loss of elasticity of the blood vessels with lessened blood flow); inflammation of the sinus passages; tobacco angina (nicotine angina pectoris); pneumonia; influenza; pulmonary tuberculosis; tobacco amblyopia; impared hearing; decreased sexual activity; and mental depression.