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Fairytale Catering identity
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Created: 09/30/08
Last Edited: 09/30/08
Views: 866
Appreciations: 26
Comments: 4
This is also a school project.
Fairytale Catering are market leaders in providing bespoke, contemporary luxury catering services. Their diverse range of menus is drawn from organic,
seasonal produce with the key emphasis on contemporary British cuisine.
Fairytale Catering specialize in providing tailor-made food and drink for:
• themed events
• corporate entertaining
• private dinner parties
• weddings
Fairytale Catering are market leaders in providing bespoke, contemporary luxury catering services. Their diverse range of menus is drawn from organic,
seasonal produce with the key emphasis on contemporary British cuisine.
Fairytale Catering specialize in providing tailor-made food and drink for:
• themed events
• corporate entertaining
• private dinner parties
• weddings
STATIONARY:
BUSINESS CARDS:
The business cards are stored in a closed cardholder. When handed to someone it is blank, except the embossing, that suggests that some information is present.
Slowly some colors begin to surface until everything is clearly visible and readable.
The business card is printed with photochromatic UV ink. It is blank , when stored in darkness,
and reveals the print, when exposed to light.
The business card is printed with photochromatic UV ink. It is blank , when stored in darkness,
and reveals the print, when exposed to light.
THE MAILER:
The target group recieves a package
that suggests to peak inside for some “magic”.
that suggests to peak inside for some “magic”.
Unfolding the box reveals a one-person coffe set. The text and the logo on the inside are printed with photochromatic ink, so the package
is white on the inside when opened and the text surfaces afterwards.
is white on the inside when opened and the text surfaces afterwards.
When a person uses the set, hot coffee heats up the cup and the latter heats up the saucer.
The logo, printed on the bottom of both pieces becomes visible.
This “magical” effect is achieved by using
another type of thermochromatic ink, that reveals after heating. Every time one drinks coffee, the logos appear to serve as a reminder of the “Fairytale Catering“ company and it’s speciality.
The logo, printed on the bottom of both pieces becomes visible.
This “magical” effect is achieved by using
another type of thermochromatic ink, that reveals after heating. Every time one drinks coffee, the logos appear to serve as a reminder of the “Fairytale Catering“ company and it’s speciality.
THE VAN:
During the day the van is plain orange colour, but in the evening, when the sun is gone or on a cloudy day, the pumpkin texture reveals on the van’s sides. A person entering the building in the morning, will be stunned by the change in the look of the van (that’s parked outside) in the evening. The magic is in photochromatic UV paint. The orange paint reveals when exposed to ultraviolet and disappears, when the light is gone.
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