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Elcherry
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Created: 10/08/08
Last Edited: 12/23/08
Views: 582
Appreciations: 22
Comments: 5
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Background: this is a new trademark of shoes for the young. Its main advantages are an up-to-date style and a bright recognizable image.
Task: develop a logo that would reflect the character and esthetics of the youth style.
Solution: the main features of a young people vogue are liberty, brightness and, of course, sexuality. These emotional components are already embedded in the very naming of the trademark. It is with as great a power that they are brought to light in the graphical symbol. The spirit of liberty and emancipation are encoded in the very font: dynamic writing style indicates a liberty in the style as opposed to writing by using official typed characters. A certain frivolity and the explanation of the concept that the trademark stands for are achieved through using the image of a cherry fruit, which also is stylized to show capital letter ‘C’, which is the initial letter of the name. The shape of the cherry also shows the contour line of opened lips that hold the cherry. This effect of a ‘double bottom’ adds in a yet bigger piquancy and intrigue.
Finally, if we look at the image a bit symbolically, the roundness and some sort of ornateness of the font create an impression of whipped cream adorned with a racy berry on top. The logo of the trademark promises that using the company’s shoes you will look definitely attractively and splendidly.
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It's so good, I can't asimilate it yet, had to come back again and again
to see it.