- An Online Tool for Designers to Learn About
Printing, Paper and Design
Newpage, North America’s largest producer of coated papers developed Ed to help designers understand the amazing things paper can do. Under direction from Froeter Design Co., the mission was to expand the famous Ed books from a printed series to a digital resource and spread the word online. This project included a dynamic website, email blast, banner ads and a blogging campaign to grow its online presence. Highlights from the site are the interactive glossary, beautiful photography, clever examples explained through flash and layouts that are fun to explore. Visit Edliveshere.com 
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