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EastLink - Toby and the Tree House

Statistics

Created: 03/04/09

Last Edited: 09/09/09

Appreciations: 21

Comments: 3

Project Info

Owners

Tian Murphy, Danni & Tian, Hanlie & Tian

Credits

Tom Jackson, James Procter

Tags

Book, Children, Advertising, Direct Marketing, Direct, Illustration, Design, Typography,

Attribution Non-commercial

Fields: Advertising, Art Direction, Design

From: Owner Portfolios

Envelope & book front cover

Copy - Something new will soon be appearing in your life: More time.

You see, thanks to the opening of the new EastLink motorway you’ll soon have less time in traffic and more time doing the things you love like spending time with friends and family.

And what better way to kick it all off than with a storybook for you to read to the kids. It’s called ‘Toby and the TreeHouse’ and is a great way to spend some quality time. Something you’ll be getting a lot more of when EastLink opens.

Inside pages

This piece was supported by a huge outdoor, radio and press campaign that also promoted the positioning of 'Time Better Spent' While not as creative as the story book these executions help to put the story book in context with the whole campaign. The image based executions feature locations that the are accessible from the EastLink motorway.